Create friendly customer competition.
Leaderboards turn selected customer activity into visible, time-bound progress.
Set the competition
Choose one objective, audience, and scoring rule.
A leaderboard should make progress visible without rewarding activity the business does not actually value. Use one scoring rule, a defined period, and an audience that has a fair opportunity to participate.
Choose the activity
Reward behavior that supports the campaign goal.
Set the timeframe
Keep the competition focused and understandable.
Choose prizes
Make winning feel worthwhile at every rewarded position.
Keep it fair
Publish clear rules and monitor standings while the campaign runs.
Competition only works when participants trust the result. Publish tie-breaking rules, review unusual changes in rank, and resolve questions before announcing winners.
Explain scoring
Show exactly how members move up.
Monitor anomalies
Check unusual activity before rewards are issued.
Close clearly
Announce results and fulfill prizes promptly.
