Send notifications that earn attention.
Notifications keep members informed without overwhelming them.
Plan the message
Start with one real customer need or event.
A notification earns attention when it arrives at a useful moment and says one thing clearly. Begin with the customer context, then remove any copy that does not help the recipient understand or act.
Choose the moment
Send when the information is useful.
Segment the audience
Include only members for whom it is relevant.
Write one clear action
Make the next step obvious.
Protect customer attention
Use delivery and action data to improve future messages.
Review reach, failed delivery, and the action the message was meant to create. Avoid sending more often than the value justifies.
Frequency should reflect the value of the message, not the number of campaigns available. Coordinate sends across the team so customers do not receive overlapping reminders from different parts of the program.
